Teenage Performers / Bands

Having looked at indie-rock music videos in particular, I decided it was now time to look at teenage performers and their music videos. I also decided to look in particular about who their target audience are for their music.

Justin Bieber

Justin Bieber is a sixteen year-old singer from Canada. His genre of music is pop / R&B. He has released his debut album, my worlds, an eighteen track CD earlier this year. It reached number one in the US billboard chart. He first gained attention from videos of him singing that were put on Youtube. The nature of his music means that the majority of his fans are pre-pubescent girls. The music video to the song 'Baby' has almost reaches one hundred and thirty-five million views on youtube, which is a very large number of views to recieve.

Having looked at the video, you can tell straight away that the target audience for this is young teenage girls. The setting is in a bowling alley filled with teenagers. It does however try to target an older audience by featuring Ludacris, who is an American Rapper.

FranKo

FranKo are an indie-rock band from London. They formed in 2007. Their lead singer is Tommy Bastow, who is also an actor. He has appeared in a number of films, TV Shows and adverts, most notably in the film Angus, Thongs and Perfect Snogging and the BT adverts. The band have played a number of small gigs and played at the Junction Fiver in January this year. They have toured with the band Elliot Minor and have recently released their debut album, which can be ordered off their website.

Having looked through the band's myspace account, the majority of their fans appear to be female. But not the fans that Justin Bieber attracts. These are a lot more older than Justin's fans. Most of the comments seem to be directed at the lead singer, whom they recognise from having been seen on the TV.

I looked at their music video to the song 'Night Time' and looked at the visual style of the video.

Having watched the music video, I have picked out that the lead singer is once again the main focus of the video. It focuses on a band performance and intercuts with the band trailing the streets. As the video builds towards its comclusion, it is revealed the band are in fact playing a live gig. This fits in with my idea to the music video for the band 'How To Kill A Conversation'.